Stars ranging from Bruce Springsteen to Timothee Chalamet to Michael B. Jordan to Daveed Diggs to Matthew McConaughey all appeared in Super Bowl ads this past Sunday.

But other than the obvious financial benefits, what motivation is there for a major celebrity to appear in an ad during the biggest football game of the year these days?

“On some levels, it’s very prestigious,” says Carol Goll, head of global branded entertainment for ICM. “If you’re going to do one ad in your life — and a lot of these people aren’t people you typically see in a lot
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