SAG-AFTRA has launched balloting for ratification of a successor deal on its master contract for feature films and primetime television work — with spirited campaigns on both sides of the issue.

The performers union, which reps 160,000 members, rolled out a video Thursday of President Gabrielle Carteris urging a “Yes” vote on the new deal and posted the referendum booklet on line with ballots due back July 22. The booklet includes a 500-word opposition section urging a “No” vote and endorsed by national board members Ed Asner, Jennifer Beals, Neve Campbell, Diane Ladd, Matthew Modine, Esai Morales, Patricia Richardson, Rob Schneider and Jonathan Taylor Thomas.

The SAG-AFTRA national board approved sending out the contract for ratification on June 29 by a vote of 67.6% to 32.4%. Members are receiving a postcard in the mail with instructions on how to vote.

Carteris chaired the negotiating committee and began the video by saying, “Well, it’s my pleasure
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