ViacomCBS is streamlining its digital marketing and audience development operations within its Entertainment and Youth Group channels division.

Tyler Hissey has been promoted to senior VP of digital marketing, giving him oversight of digital marketing and engagement for Cmt, Paramount Network, Smithsonian Channel, Pop TV and TV Land. Previously he steered digital marketing and audience engagement for MTV, VH1, Logo and Cmt.

Hissey impressed during his tenure with a focus on creating original short-form content tied to the division’s shows that connected with viewers. He spearheaded the push during the past two years to launch YouTube channels tied to
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