Republican National Committee Spent $94,800 for Copies of Donald Trump Jr's Book 'Triggered' - thewrap

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  • Author: J. Clara Chan
  • November 22,2019

The Republican National Committee spent $94,800 on copies of Donald Trump Jr.’s book, “Triggered,” according to new filings with the Federal Elections Commission.

On Oct. 29, a week before the release of Trump Jr.’s book, the RNC paid that amount to the bookseller website Books A Million. The expenditure was listed as being for “donor mementos,” according to the FEC filing. Representatives for the RNC did not respond to a request for comment from The Wrap, but a spokesperson confirmed to the New York Times’ Nick Confessore that the $94,800 was spent to promote Trump Jr.’s book.

RNC FEC filing Oct. 2019 screenshot

Screenshot from the RNC’s FEC filing

Since its publication, “Triggered” has topped the New York Times’ non-fiction best-seller list for two weeks. The caveat, however, is that a significant portion of the book’s sales were driven by “institutional, special interest, group or bulk purchases.”

Next to Trump Jr.’s book on the NYT list, there is a little dagger. According to Jonny Diamond at Literary Hub, the small symbol “means that a significant number of the books sales are a result of ‘institutional, special interest, group or bulk purchases,’ which likely means (at least in the case of conservative titles) that a right-wing think tank of some variety has bought pallet-loads of the book.”

Also according to Diamond, that’s “how the publishing industry launders dark money.”

Popular cultural and political commentator Marc Lamont Hill also pointed out the dagger on Twitter.

“The dagger usually signifies suspicious bulk purchases rather than actually beating the competition fairly. This is a metaphor for his entire life,” wrote Lamont Hill, who is also an author.

Other readers referred to the “deadly dagger” or the “dagger of shame.”

Earlier this month, on the day of the book’s release, the RNC launched a fundraising campaign to give out signed copies of Trump Jr.’s book to anyone who donated $50 or more to the committee.

In a statement to Page Six last week, an RNC spokesperson denied that it made “a large bulk purchase” and was instead “ordering copies to keep up with demand.” The RNC also announced on Tuesday that it had raised more than $500,000 from the campaign.

As of Thursday, “Triggered” is on sale via Books A Million for $23.09. At that price, the RNC would’ve been able to purchase about 4,105 copies of Trump Jr.’s book. To get on the NYT best-seller list, a book must sell at least 5,000 copies in a week, according to the book marketing and consulting company Scribe.


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