It’s still several nights before Christmas, but all through the TV channels and streaming services, holiday programming is already stirring. Hallmark, the undisputed leader in original holiday TV movies since it launched its “Countdown to Christmas” block of programming in 2009, has increasingly faced stiff competition to remain No. 1 as more films pop up on channels like Lifetime and Freeform. And in the battle for holiday viewers, Netflix is now one of the most promising contenders to give Hallmark a run for its holiday-spending money. “Imitation for success happens all the time,” said Michelle Vicary, executive vice president of programming and network publicity for Hallmark’s parent company, Crown Media Family Networks. “But we really feel like we stand alone for a very big reason, and that’s our brand. We have 110-year-old brand that is one of the most iconic brands in American history that stands alone in emotional
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