Universal Music Group, home to acts like Taylor Swift, Lady Gaga, Mariah Carey, Queen, and Kanye West, rolled out an in-house artist analytics app Thursday that lets musicians and their managers see data from major music-streaming services as well as social engagement information from Facebook, Instagram, and Twitter.

The app — called “Universal Music Artists” and available to Umg’s entire artist roster — offers personalized details such as total audience size, YouTube views, listeners and streams by platform, top countries, demographic information, top-performing social-media posts, and push notifications when songs are added to top global playlists.
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