Pepsi Enlists Cardi B for Its Own Version of Holiday Gift Giving

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  • Author: Brian Steinberg
  • November 21,2019

Pepsi is known for its Super Bowl half time show and celebrity-laden commercials. Now it wants to burnish a reputation for holiday cheer.

The soda-maker will help consumers give cash gifts to friend and family members through a digital scratch-off game that can be sparked via Qr codes found across 12 packs of Pepsi, Diet Pepsi, Pepsi Zero Sugar, Wild Cherry Pepsi and Pepsi Vanilla. If customers find three Pepsi globes, they will get the chance to send cash prizes with values ranging from $5 to $25,000 to a designated person or charity.

Pepsi thinks the holidays offer “a big opportunity for the cola category,
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