‘Frozen 2’ Tops Studios’ TV Ad Spending
www.imdb.com- Author: iSpot.tv
- November 21,2019
In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Walt Disney Animation claims the top spot in spending with “Frozen 2.”
Ads placed for the animated film had an estimated media value of $6.29 million through Sunday for 1,157 national ad airings on 35 networks. (Spend figures are based on estimates generated from Nov. 11-17. Estimates may be updated after the chart is posted as new information becomes available.) Walt Disney prioritized spend across networks including ABC, CBS and ESPN, and during programming such as NFL Football, the 53rd Annual Cma Awards and “SpongeBob SquarePants.”
Just behind “Frozen 2” in second place: TriStar Pictures’ “A Beautiful Day in the Neighborhood,” which saw 714 national ad airings across 31 networks, with an estimated media value of $5.26 million.
TV ad placements for Lionsgate’s “Knives Out” (Emv: $4.49 million), Warner Bros.’ “Richard Jewell” ($4.22 million) and
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Ads placed for the animated film had an estimated media value of $6.29 million through Sunday for 1,157 national ad airings on 35 networks. (Spend figures are based on estimates generated from Nov. 11-17. Estimates may be updated after the chart is posted as new information becomes available.) Walt Disney prioritized spend across networks including ABC, CBS and ESPN, and during programming such as NFL Football, the 53rd Annual Cma Awards and “SpongeBob SquarePants.”
Just behind “Frozen 2” in second place: TriStar Pictures’ “A Beautiful Day in the Neighborhood,” which saw 714 national ad airings across 31 networks, with an estimated media value of $5.26 million.
TV ad placements for Lionsgate’s “Knives Out” (Emv: $4.49 million), Warner Bros.’ “Richard Jewell” ($4.22 million) and
Click here to See Full article
