Walmart may have decided to keep guns on its shelves following the massacre that left 22 dead in one of its El Paso locations earlier this month, but not all firearm retailers are standing pat in response to America’s mass shooting epidemic. Dick’s Sporting Goods has been experimenting with ending firearm sales since it was revealed last year that the shooter who killed 17 people in Parkland, Florida, purchased a gun at one of its stores.

Pulling some guns off the shelves may not be so bad for business. The company
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