Listen: Discovery’s Kathleen Finch on How to Nurture Lifestyle Brands
www.imdb.com- Author: Cynthia Littleton
- August 21,2019
Kathleen Finch is a big believer in staying in your lane.
Discovery’s chief lifestyle brands officer juggles a portfolio of 11 linear cable channels and their digital offshoots, from Food Network and Hgtv to TLC and crime-centric Investigation Discovery. Many of Finch’s channels are defying the gravity of the moment in generating extremely high levels of live viewing and length-of-tune stats with hardcore fans that are the envy of the industry.
In the latest episode of Variety podcast Strictly Business, Finch explains the importance of consistency and familiarity on her networks. Each channel stakes out a programming niche and
Click here to See Full article
Discovery’s chief lifestyle brands officer juggles a portfolio of 11 linear cable channels and their digital offshoots, from Food Network and Hgtv to TLC and crime-centric Investigation Discovery. Many of Finch’s channels are defying the gravity of the moment in generating extremely high levels of live viewing and length-of-tune stats with hardcore fans that are the envy of the industry.
In the latest episode of Variety podcast Strictly Business, Finch explains the importance of consistency and familiarity on her networks. Each channel stakes out a programming niche and
Click here to See Full article
