Taylor Swift’s ‘Lover’ Is a Guaranteed Success

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  • Author: Elias Leight
  • August 21,2019

Taylor Swift’s ‘Lover’ Is a Guaranteed Success As Taylor Swift prepares to release Lover on Friday, she is returning to a pop world that has undergone profound changes. “Before it was a push business,” ace songwriter Savan Kotecha (Ariana Grande, Justin Bieber) explained in 2018. “Labels would push an act on a TV show, an award show, get that spot, get radio [play] and [the song] goes. Now it’s more of a pull business… it’s all about throwing out content.” The TV screens and the program directors come later, if they come at all, but those gatekeepers are no
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