Locations Africa Expo Sends Message in Durban: ‘Africa is Ready’

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  • Author: Christopher Vourlias
  • July 22,2019

Durban–The first edition of the Locations Africa Expo and Conference was held this week during the Durban FilmMart, with an eye toward identifying and growing the opportunities to lure incoming productions to the continent.

“Locations Africa is trying to service a need on the continent to discuss the physical production…on the ground, highlighting film commissions, the services sector, the crew, the facilities, the organizations, the understanding of the incentives and legislative environment,” said Locations Africa’s Azania Muendane (pictured).

The three-day event brought together representatives of African film commissions, production services companies, location scouts, and other industry professionals dedicated to turning the continent into a world-class locations industry.

“Trying to sell Africa is always the hardest because the Western perception of what we have and who we are is vastly wrong,” said Irfaan Fredericks, of production services company Kalahari Film and Media. “How do we manage our perception?
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