Indie-pop act Half Alive have released their latest single “Pure Gold.” The song arrives with an appropriately colorful and jubilant visual that features the trio jumping and dancing around. Produced by Ariel Rechtshaid (Adele, Vampire Weekend), “Pure Gold” will appear on Half Alive’s forthcoming debut album Now, Not Yet, along with previously released tracks “Runaway” and “still feel.” Now, Not Yet is out August 9th.

Half Alive previously performed “still feel.” on Jimmy Kimmel Live!, and released neon-backed live Vevo performances for both “Runaway” and “Arrow.” The group will
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