Snakes slither, cobras strike and boas squeeze have instilled dread in people for millennia. But snakes also are objects of fascination — for their sly power and a cunning born of a singular evolution. Bulgari has recognized the allure of snakes for 75 years, ever since creating its now iconic Serpenti jewelry in 1948.

Famously worn by Elizabeth Taylor — of whom Richard Burton once remarked, “The only word she knows in Italian is Bulgari”— the Italian luxury house’s Serpenti collection made a glamorous appearance at the 2023 Oscars on March 12. Presenter Pedro Pascal wore two Serpenti rings, while Angela Bassett, Cara Delevingne and Phoebe Waller-Bridge all gleamed in high-jewelry Serpenti necklaces sparkling with diamonds and emeralds.

Now through April 16, it’s possible to see a whole trove of Serpenti jewelry in one place at a special pop-up — the house’s first-ever in the U.S. — on Rodeo Drive in Beverly Hills. Visiting the store,
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