Tastemade has struck a multiyear deal with Constellation Brands — the wine and spirits company behind Robert Mondavi Winery, Lingua Franca, The Prisoner Wine Company and High West Whiskey, among others — to create a slate of original programming.

The multimillion-dollar deal will include the creation and sale of original series to outside streamers, as well as the development of original shows for Tastemade’s ad-supported streaming channel. The first series from the partnership, Street Somm, is currently in development and is expected to premiere in the back half of the year on Tastemade’s streaming channel. The travel-style show will follow a sommelier visiting a different city in the U.S. and meeting a local to eat food and make some surprising wine pairings along the way.

The goal of the partnership, according to Constellation Brands’ Robert Hanson, is to engage younger drinking-age audiences. “The reality is [that] the wine business, in particular,
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