In 2022, the last in-person event of the Iab Newfronts was Twitter, a sort of last hurrah for advertisers on the platform before it was sold to Elon Musk.

In 2023, the newfronts will end with another evening presentation from a platform with a decidedly uncertain future: TikTok.

The advertising trade organization released its planned schedule for this year’s newfront, with a bevy of heavy hitters set to participate. The evening presentations on May 1, 2 and 4 will belong to Amazon, Yahoo and TikTok, respectively. NBCUniversal’s Peacock, Meta Platforms, Snapchat, YouTube, Roku and Condé Nast are also set to host presentations.

There will also be a “main stage” on May 3, here companies will deliver more rapid-fire presentations. Maria Menounos will host that day.

Most presentations will be streamed live, in addition to inviting some in-person attendees (TikTok, it’s worth noting, will not be streamed).

YouTube will be the newfronts “principal partner,
Click here to See Full article