U.S. Army to Run Repurposed ‘Be All You Can Be’ Ads Without Actor Jonathan Majors During NCAA Final Four
www.imdb.com- Author: Abbey White
- March 30,2023
The U.S. Army will run ads this Saturday during the NCAA Final Four Tournament using existing footage from older commercials and unused material from the new Be All You Can Be campaign instead of featuring actor Jonathan Majors.
A day after the Creed III actor was arrested last weekend for allegedly assaulting a woman in New York, the Army announced that it would be pulling ads from its new campaign aimed at enlisting Gen Z. Majors’ rep has said he is “completely innocent.”
Although other ads from the Majors-led campaign will be postponed, the repurposed ads will help ensure the Army avoids losses in its planned $70 million advertising buy.
“We are absolutely able to utilize a majority of what we have invested,” Maj. Gen. Alex Fink, head of Army Enterprise Marketing, said in an interview with The Associated Press. “We think that we’ll have some brand new creative
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A day after the Creed III actor was arrested last weekend for allegedly assaulting a woman in New York, the Army announced that it would be pulling ads from its new campaign aimed at enlisting Gen Z. Majors’ rep has said he is “completely innocent.”
Although other ads from the Majors-led campaign will be postponed, the repurposed ads will help ensure the Army avoids losses in its planned $70 million advertising buy.
“We are absolutely able to utilize a majority of what we have invested,” Maj. Gen. Alex Fink, head of Army Enterprise Marketing, said in an interview with The Associated Press. “We think that we’ll have some brand new creative
Click here to See Full article
