Major League Baseball Leans on Stars — And Hot Dogs — In Brand Expansion Push
www.imdb.com- Author: Alex Weprin
- March 29,2023
What do Bryan Cranston, Sebastian Maniscalco, Shohei Ohtani, Humphrey Bogart and hot dogs all have in common?
Major League Baseball hopes that they’ll all be getting you excited about America’s Pastime.
2023 is shaping up to be a year of change for the league, thanks to things it can control, like a range of major new rule changes meant to speed up the game, as well as some things that it can’t, like the challenges facing the regional sports network business.
The league thinks that now is a good time for a brand reset, thanks in part to those new rules that it hopes will add more “excitement” and “athleticism” to quicker-paced games, according to executives.
Hence the Breaking Bad star Cranston, sitting in an empty theater, telling viewers that the new rules will “free up the players to put on a show,”; or the comedian Maniscalco touting
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Major League Baseball hopes that they’ll all be getting you excited about America’s Pastime.
2023 is shaping up to be a year of change for the league, thanks to things it can control, like a range of major new rule changes meant to speed up the game, as well as some things that it can’t, like the challenges facing the regional sports network business.
The league thinks that now is a good time for a brand reset, thanks in part to those new rules that it hopes will add more “excitement” and “athleticism” to quicker-paced games, according to executives.
Hence the Breaking Bad star Cranston, sitting in an empty theater, telling viewers that the new rules will “free up the players to put on a show,”; or the comedian Maniscalco touting
Click here to See Full article
