Prominent U.S. producer Christina Wayne, who shepherded “Mad Men” and “Breaking Bad,” has been appointed managing director of Mbc Studios, the expanding production arm of top Middle East broadcaster Mbc Group.

Wayne will replace Peter Smith, the former president of NBCUniversal, who over the past four years has overseen a surge in the Saudi-owned broadcaster’s production activity while launching its Shahid VIP streaming service, alongside its linear channels. Mbc Studios is now pumping hundreds of millions of dollars in high-end productions in Saudi Arabia as part of the ongoing effort to help kickstart the kingdom’s nascent industry.
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