NBCUniversal is merging its research and data science operations across all television and streaming platforms under Peacock’s executive vice president and chief data officer Will Gonzalez, who will expand his oversight to these divisions in this newly created role.

The teams included in the move under Gonzalez are applied analytics, data engineering and data science that work across NBCU’s entertainment networks — including NBC, USA Network, Bravo, E!, Syfy and Oxygen — NBC Sports and Telemundo.

Gonzalez will also continue to oversee his current decision sciences and consumer insights teams within Dtc.

“With so much content being shared and windowed across our networks and Peacock,
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